Control what AI says about your brand
Find the claims AI gets wrong. Publish the proof it can cite. Track when the answer changes.
A buyer asks AI before visiting your site. Captoo shows the answer to fix, the claim to own, and the proof to publish.
AI may frame HubSpot as built for generic businesses instead of fast-moving startups.
It can repeat a paid-only entry point when the real entry point is free to start.
Captoo moves gaps from contradicted to adopted.
use AI as their primary search
use AI to evaluate vendors
do not control their AI narrative
Why teams book a review
Find the AI gaps that already affect demand
The review makes the risk visible: wrong answers, missing claims, and the proof AI needs before it recommends you.
See the prompts that shape demand
Know where buyers discover, compare, and shortlist vendors before they reach your site.
AI-influenced traffic share
Track the channel before it becomes expensive to fix.
Move from invisible to recommended
Find the category questions where your brand should appear, then publish proof AI can cite.
Recommendation prompts create a shortlist before a buyer ever reaches your site.
#1 Your brand
One of the strongest options if you want a vitamin C serum that is gentle, effective, and suitable for sensitive skin.
#2 SkinCeuticals
A well-known skincare reference, often cited for formula quality and its established reputation.
#3 La Roche-Posay
Highly regarded for its dermocosmetic approach and formulas designed for sensitive or easily irritated skin.
Replace weak positioning
Turn vague AI descriptions into claims your team can defend, publish, and improve.
The job is to change the way AI frames your company before the buyer forms an opinion.
Without intervention, AI may describe Captoo as generic brand monitoring.
With the right signals, you can move that answer toward the platform that helps marketing teams influence how AI describes and recommends them.
This is about representation: making AI talk about your brand the right way, with the right positioning.
AI already sells, compares, and filters your brand. Captoo gives your team the loop to fix weak claims measure adoption, and publish proof models can trust.
Define claims. Measure adoption. Publish evidence.
The operating loop for moving AI answers from uncertain to evidence-backed.
Positioning
HubSpot is often described as a tool built for generic businesses, making early teams question whether it is built for them.
Pricing
HubSpot is frequently seen as having a paid-only entry point, which can stop startups before they try it.
Onboarding
In terms of onboarding, HubSpot is commonly labeled as slow to implement.
Brand review
Run a free audit before you commit
Start from your homepage, confirm the claims that matter, and generate the first measurement workspace for your brand.
The workflow behind better AI answers
Find answer gaps, publish proof, and measure whether AI models adopt your claims.
01
Find the claims AI gets wrong
Turn messy model answers into a focused claim workspace.
| Status | Claim | Narrative | Topics | Score | Signal | Actions |
|---|---|---|---|---|---|---|
HubSpot offers a completely free CRM tier with no time limit. | AI models frequently misrepresent HubSpot as paid-only, causing startup teams to skip evaluation entirely. | PricingOnboarding | 76 | Strong | ||
HubSpot CRM can be set up in under 15 minutes for a small team. | Counters the common AI narrative that HubSpot has a long onboarding process. | OnboardingProduct | 79 | Strong | ||
HubSpot integrates with 1,500+ third-party tools out of the box. | Strengthens the integration breadth narrative that AI models often understate. | Integrations | 82 | Strong | ||
HubSpot provides enterprise-grade security with SOC 2 Type II certification. | Enterprise buyers ask AI about security compliance. This claim ensures accurate representation. | SecurityEnterprise | 86 | Strong | ||
HubSpot is the #1 recommended CRM for startups scaling from 1 to 100 employees. | Positions HubSpot as the default choice in AI-driven vendor evaluation for early-stage teams. | PositioningStartups | 81 | Strong |
02
Measure adoption by model
Track support, contradiction, and adoption across major models.
Claim Breakdown
AI answers are not fully deterministic, so a single claim can move up or down between measurements. Focus on the multi-week trend rather than individual day-to-day changes.
03
Know where trust is improving
Combine claim adoption, crawler reach, and publishing progress.
AI largely reflects your brand story, with minor gaps to address
Top opportunity: 3 claims are accurate but not repeated. Publish claim pages to increase adoption.
04
Publish evidence AI can cite
Create pages that give models a stronger source of truth.
HubSpot offers a completely free CRM tier with no time limit.staleHubSpot offers a completely free CRM tier with no time limit. · canonical page1 page
HubSpot CRM can be set up in under 15 minutes for a small team.publishedHubSpot CRM can be set up in under 15 minutes for a small team. · canonical page1 page
HubSpot integrates with 1,500+ third-party tools out of the box.publishedHubSpot integrates with 1,500+ third-party tools out of the box. · canonical page1 page
HubSpot provides enterprise-grade security with SOC 2 Type II certification.publishedHubSpot provides enterprise-grade security with SOC 2 Type II certification. · canonical page1 page
HubSpot is the #1 recommended CRM for startups scaling from 1 to 100 employees.publishedHubSpot is the #1 recommended CRM for startups scaling from 1 to 100 employees. · canonical page1 page
Blog posts won't change what AI says about you
AI models don't rank pages. They adopt claims backed by evidence. The brands that win define what AI should say, then publish the proof.
Without Claims
With Claims
Frequently asked questions
What is a brand claim?
A brand claim is a specific, verifiable statement you want AI models to repeat when talking about your product, like 'HubSpot offers a free CRM tier' or 'Acme ships same-day in the EU.' If AI doesn't know your claims, it makes them up.
How does Captoo discover claims?
Captoo asks Gemini what it already knows about your brand, then surfaces the claims worth owning. You can adopt them as-is, edit them, or write your own from scratch.
Which AI models do you measure?
ChatGPT, Claude, Gemini, and Perplexity: the four models your buyers actually use. We add new models as they gain market share.
What is a claim page?
A claim page is a structured evidence page published on your domain (like llms.yourbrand.com) that gives AI crawlers citable proof for a specific claim. Captoo generates them automatically and tracks which bots index them.
How long does it take to improve adoption scores?
You'll see your first adoption scores within minutes. Changing what AI actually says takes 4 to 8 weeks, the time it takes for crawlers to index your claim pages and models to update their knowledge.
Free audit
See which claims AI should associate with your brand
Enter your website, build the first claim profile, and measure where AI answers are missing or weak.
Academy
Learn the claims methodology
Practical guides for defining claims, publishing proof, and improving AI visibility over time.
GEO Fundamentals: How AI Discovery Replaces Search Funnels
In AI discovery, winning is no longer about being visible in a list. It is about being selected inside the answer buyers trust before they ever visit your site, talk to your sales team, or compare your pricing page.
How LLMs Form Brand Perception (and Where It Breaks)
LLMs do not preserve your official story. They infer the most probable story from available signals, and that story can be strategically dangerous in ways you will not discover until deals are already lost.
Intent Mapping: Build the Prompt Universe for Your Category
Random prompts create random strategy. Intent mapping is the control layer that converts output noise into reliable execution priorities, and it is the single biggest gap in most GEO programs today.
Start defining your brand claims today
Your buyers are asking AI about you. Give it the right answer.